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Google Maps Get Labs With 9 Cool New Features

Here’s a nice surprise from Google’s Maps team: Just like Gmail, Google Maps now also has the Labs feature (it’s the little green vial in the top right menu), which introduces experimental new features for you to try out.

Right now, you can try out nine new features (all disabled by default):

Drag ‘n’ Zoom – lets you zoom in on a specific part of the map by drawing a box.

Aerial Imagery – gives you rotatable, high-resolution overhead imagery, but it’s only available in certain areas. Google plans to add more over time, though.

Back to Beta – OK, this one is a little weird. It lets you have a beta tag on Maps (just like Gmail). Only for hardcore Google users.

Where in the World Game – test your geography knowledge by guessing the names of countries from satellite imagery. I lost days playing a similar game on Facebook, and I forgot everything I’ve learned. Sigh.

Rotatable Maps – north facing up is just one way to look at a map. Now you can rotate it any way you like.

What’s Around Here? – adds a second search button that searches for “*”, returning the top results in the current view. I’ve actually been waiting for this for a long time; it makes searching for certain POIs within some area a lot easier.

LatLng Tooltip – see the exact latitude and longitude next to your cursor.

LatLng Marker – drop a marker anywhere on the map, showing the latitude and longitude of that location.

Smart Zoom – stops you from zooming into an area if imagery is not available.

Reviews: Facebook, Gmail, Google

Tags: Google Maps, labs, trending

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President Obama Wants YOU… to Twitter for Him

Think you’re such a social media expert that you could tweet for a living? Well, President Obama is looking for an official social networks manager, and you might be just the tech whiz for the job.

According to President Obama’s website, The Democratic National Committee and Organizing for America is in the market for a new hire. According to the Wall Street Journal, Mia Cambronero, who currently holds the position, said, “[I] will be stepping down from my infamous role as ‘Barack Obama’s twitterer… We’re looking for someone who is available to start immediately.”

And what exactly are they looking for over at the White House? According to the job posting:

“The Social Networks Manager is responsible for maintaining the Democratic Party and Organizing for America accounts on all social networks (such as Facebook, Twitter and MySpace accounts, etc.) The Social Networks Manager works closely with the rest of the New Media department to execute grassroots campaigns to advance the President’s agenda for change.”

Said person must also be willing to work hard — “this isn’t a 9-5 job,” the posting said — and be “passionate about engaging millions of Americans in advancing President Obama’s agenda and changing the country.” Yeah, that’s not daunting at all.

Social media has been integral to President Obama’s career since the beginning. He launched his Twitter account back in 2007 (although he only really tweeted for the first time last month to support Haiti relief efforts after admitting back in November that he was too clumsy to use the microblogging tool), and recently used YouTube to engage with the nation after the State of the Union address.

Although both the Obama and White House Twitter feeds used to read like a stream of press releases, the tweets have become much more lively in the ensuing months. Whoever fills this new position will have to continue to up the ante when it comes to engaging with the American people. Will you apply?

Tags: facebook, myspace, Political, politics, president obama, twitter, White House

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Google: Buzz Is Staying in Gmail

GMAIL USERS: We hope you’ll join the discussion over on Mashable’s Google Buzz account.

Google might have a made a major misstep in assuming that the people we communicate with the most in Gmail are the same people we want to automatically share the Google Buzz experience with, but new information confirms that Buzz is not being removed from Gmail.

The blogosphere is abuzz over a Search Engine Land report that Google might unlink the two products. In contacting Google, however, we received the following statement:

“No, we’re not planning to remove Buzz from Gmail. Among some of the features we’re considering is building a standalone Buzz experience in addition to the one in Gmail, but I can’t confirm anything right now.”

Since the launch of Google Buzz there has been a growing backlash against the autofollowing formula of the social networking service and the assumptions it makes about our relationships. As the complaints crescendo, Google has shown that they’re not afraid to take quick action with alterations to the product.

Last night Google made it easier to hide your followers/following list and block users, though Search Engine Land’s report indicated they may go much further:

“Google says it may end the marriage between Buzz and Gmail … [Google executive] Horowitz said Google is considering separating Buzz from Gmail, so that people can participate independently from email. The company might also allow people on Buzz to claim new names and redirect anyone seeking them at their old profiles to the new locations. Horowitz says Google also continues to look at ensuring search is a good way for people to locate the “right” people, as well.”

That information, however, clearly contradicts what Google just told us.

If you’re looking to better understand why there’s so much upheaval about Buzz working inside of Gmail, consider reading Harriet Jacob’s colorfully worded account of her experience with Google Buzz. Here’s a snippet from that post:

“I use my private Gmail account to email my boyfriend and my mother.

There’s a BIG drop-off between them and my other “most frequent” contacts.

You know who my third most frequent contact is?

My abusive ex-husband.

Which is why it’s SO EXCITING, Google, that you AUTOMATICALLY allowed all my most frequent contacts access to my Reader, including all the comments I’ve made on Reader items, usually shared with my boyfriend, who I had NO REASON to hide my current location or workplace from, and never did.

My other most frequent contacts? Other friends of Flint’s.”

Reviews: Gmail, Google, Google Buzz

Tags: Google, google buzz, privacy

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SocialTALK Helps Businesses Diffuse Social Media Clutter

Although many businesses are starting to embrace social services and networks to connect with potential customers, such tools are still by and large built for end users, not for businesses. That can make managing multiple social media accounts, moderating comments and scheduling posts difficult.

Syncapse launched its SocialTALK social media workflow tool this week, which is designed to help companies control their presence on different platforms, as well as monitor feedback.

Social management tools are slowly starting to become more relevant. ContexOptional, Vitrue SRM and Salesforce.com are all targeting this space in various ways. SocialTALK’s approach to it is to plug into various platforms that can all be managed from one dashboard.

Check out this video:

Right now SocialTALK supports Twitter, Facebook, WordPress and MoveableType. You can create new posts, moderate comments, schedule when posts go out and push the same content across to multiple networks at once.

The organizational features are great, but the features that have the most potential are the real-time analytics. We’ve discussed measuring social media ROI before and as we said then, finding trends and tracking them back to their point of origin is the key to measuring ROI.

While analytics aren’t going to do that for you, if you can get a real-time measurement of traffic, discussion points and comments as they relate to various social media campaigns — and if you can add in identifiers to track that data to either a transaction or other measurable goal — taking control of social media ROI becomes much less difficult.

How does your business manage its social network presence? Let us know!

Reviews: Facebook, Twitter, WordPress

Tags: social media roi, social media tools, socialtalk

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Yahoo Launches Mobile Site for the Winter Olympics

Sports fans, rejoice: If you’re on the move, you can still easily find out what’s happening at this year’s Winter Olympics. Yahoo launched a mobile site for the Vancouver 2010 Winter Olympic Games, with up-to-the-minute live results, upcoming events schedule, medal counts, expert commentary and more.

You can also do an athlete search to see in-depth profiles of athletes competing at the games, and find detailed info about the 15 sports included in the games. The site is available in English for 13 countries, including the U.S., Canada, the Philippines, India, Singapore, Malaysia, Australia, New Zealand, France, Germany, Italy and Spain.

To check out the site, point your mobile browsers to m.yahoo.com/olympics Also, check out a preview in the video below.

Reviews: Australia

Tags: Mobile 2.0, winter olympics, Yahoo

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Will the Emmys Ditch Tape Delay?

According to Broadcasting & Cable, NBC is planning to broadcast the Emmy Awards live nationwide without tape delay this year, following up on the success of the Golden Globe Awards, whose previous live show garnered the network a ratings jump of 14% in total viewers.

The Golden Globes marked the best ratings NBC had in that time slot (excluding sports) in six years. We’ll have to see how the Emmys fare on August 29.

Social Media and Time Delay

Historically, most award shows have been broadcast to the West Coast and Mountain Time zones on a time delay. While this has slowly started to change for some shows (The Academy Awards has aired live for several years), it has remained a choice for broadcasters who fear decreased viewership if they air before primetime. While most big award shows are now broadcast on Sunday night, in the past, when shows have been broadcast on weekdays, holding them back for primetime just made sense. There’s no use in broadcasting an event if your West Coast audience is still at work (or is trying to eat dinner).

However, this started to change about 15 years ago. When the Internet and World Wide Web became mainstream, the disadvantages of time delay started to become apparent. Viewers in California would often know who won before the preshow starting rolling.

Like sporting events, the live nature of award shows is important — you watch because you don’t know what is going to happen.

Social media has only made the need for live programming even more clear. In the old days, web forums or IM chats or liveblogs could give people the play-by-play, but people had to know where to look. Now, live events immediately take over Twitter and Facebook streams. If you don’t want the surprise to be spoiled, you pretty much have to stay off any social network during the live telecast.

As I opined last week with regard to the Grammy Awards, Twitter is becoming the new water cooler. As we as a culture move to discuss events as they are happening (rather than after they are over), social networking can drive interest to watching award shows live. That same factor could also potentially drive viewers away from watching on a time delay.

Don’t Say Goodbye Just Yet

However, as we reported last week (and as Broadcasting & Cable notes), ratings for the Grammy Awards were up year-over-year, too. In fact, the increase in viewers for the Grammys was a staggering 35%, and this was with a tape delay.

Broadcasting & Cable makes an interesting assessment:

“And just as the Twitterfication of award-winner info can be used as an argument for live telecasts of Oscars and Emmys, it could also be argued that new media is a factor for driving the Grammys as well, as word on the web spreads about must-see performances like singer Pink’s suspended, nearly-naked routine this year.”

This is very true. With or without a time delay, social media has the ability to impact viewership. In my opinion, the big advantage that skipping the time delay brings is that if a Kanye West moment doesn’t happen, you don’t risk those viewers not tuning in based on what they hear online. They might change the channel anyway, but networks can at least combat the “read the Cliff’s Notes, skipped the book” effect that instant communication has afforded us all with regards to award shows.

West Coast readers, would you like to see the Emmys live, without delay? What do you think about how social media impacts live events? Let us know!

(via Business Insider)

Reviews: Facebook, Twitter

Tags: award shows, emmy awards, Emmys, Film, media, tape delay, television, televison

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Online Video Continues Steady Growth Streak [STATS]

href="http://api.tweetmeme.com/share?url=http://mashable.com/2010/02/05/dec-comscore-video-data/&service=bit.ly">Online video viewing is more ubiquitous than ever. According to href="http://www.comscore.com/Press_Events/Press_Releases/2010/2/U.S._Online_Video_Market_Continues_Ascent_as_Americans_Watch_33_Billion_Videos_in_December?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+comscore+(comScore+Networks)" target="_blank">comScore, in the month of December 178 million people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S.

The astronomical numbers for December mean that viewers tuned into two billion more videos than in href="http://mashable.com/2010/01/05/comscore-videos-november/">November, and that, as expected, a majority — nearly 40% — of those videos were href="http://mashable.com/social-media/youtube">YouTube videos, with Hulu still coming in a very distant second place and accounting for 3% of video views.

What’s most interesting to us is that while these video-viewing numbers are giant, we’re not seeing too much fluctuation as to where online denizens are consuming this video content. Month-to-month Google’s YouTube maintains its commanding lead, while everyone else battles it out for a marginal piece of the video pie.

The month-to-month data clearly points to the fact that watching videos online is a trend that will continue to gain momentum, meaning that we can expect to see a few billion more videos added to next month’s total. The video sites we turn to for content, however, aren’t likely to change, so we can expect YouTube, Hulu and all the rest to continue to grow at the approximately the same rate.

[img credit: href="http://www.flickr.com/photos/adamjackson/" target="_blank">adamjackson1984]

Reviews: href="http://www.blippr.com/apps/337063-Hulu" target="_blank">Hulu, href="http://www.blippr.com/apps/336658-YouTube" target="_blank">YouTube

Tags: href="http://mashable.com/tag/comscore/">ComScore, href="http://mashable.com/tag/hulu/">hulu, href="http://mashable.com/tag/online-video/">ONLINE VIDEO, href="http://mashable.com/tag/video/">video, href="http://mashable.com/tag/youtube/">youtube

src=”http://api.tweetmeme.com/imagebutton.gif?url=http://mashable.com/2010/02/05/dec-comscore-video-data/” alt=”" [...]

The Internet Nominated for Nobel Peace Prize

The Internet has made the list of nominees for the Nobel Peace Prize this year, going up against a Chinese dissident and a Russian human rights activist, among others.

The nomination was made after a petition by the Italian version of Wired Magazine, which cited the Internet’s contributions to “dialogue, debate and consensus through communication.” Signatories include Iranian activist Shirin Ebadi, and organizers say the nomination will make for a legitimate entry.

Legitimate or not, it’s unlikely that the Nobel Committee would choose such an unlikely winner this year: As the AP reports, last year’s pick of Barack Obama proved controversial given his short time in office. This year’s choice is likely to be a conservative one.

What do you think? Has the Internet improved the world through better communication?

Tags: internet, nobel prize

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Amazon and Macmillan Agree: You Should Pay More for E-Books

Macmillan printed books and e-books began to return to Amazon last night following a dispute over Amazon’s $9.99 e-book pricing scheme. Under the agreement, publishers can now raise prices to up to $14.99.

Macmillan, which was later joined by fellow publisher Hachette, requested the price increases over fears that Amazon would undercut its hardcover sales.

Amazon reacted by pulling all Macmillan books, but later conceded to the publisher’s demands. Under the agreed agency model, Amazon will receive 30% commission on sales.

Will you pay up to $14.99 for e-books? Let us know in the comments.

[via The NYTimes]

Tags: amazon, e-book, hachette, Macmillan, money

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Google Maps Suggests New Places You Might Like

Google keeps adding new features to Google Maps and Google Earth. The latest: As of today you can type in a restaurant or other place you like in Google Maps and receive recommendations of nearby places you might like just as much or more.

Sure, it’s not quite as radical as something like the rumored store interior pics in Google Street View, but it’s always good to see more robust location services. Yelp offers something vaguely similar with a “people who viewed this also viewed” box, but Google’s algorithm is probably more sophisticated.

Google has beaten location-focused services like Foursquare to the punch with this. That’s too bad, because we imagine Foursquare could in theory use your check-in history to provide much better suggestions just like Netflix suggests films based on which movies you’ve already rented or streamed and how you’ve rated them. It’s not surprising that Google did it first, though; Google has a lot more experience using algorithms to determine what you’re looking for than Yelp or Foursquare do.

Google wasn’t very clear about how its algorithm works in its blog post on the subject. You’ll just have to try it for yourself to see if the results are helpful to you, but your mileage may vary.

We viewed the place page for the Indie Cafe sushi and Asian fusion restaurant on the far north side of Chicago and received a bunch of — you guessed it — sushi and Asian fusion restaurant suggestions in adjacent neighborhoods. But when we looked up Big City Swing dance studio in the same city, the results were a bit less precise. Some were great, like the Lincoln Tap Room and Tango Chicago. Others made a lot less sense, like a barber shop and other unrelated venues in a distant suburb almost an hour’s drive away.

Try it out and let us know what you think: How does it work? Do you think it’s helpful enough that you’ll be using it regularly?

Reviews: Foursquare, Google, Yelp

Tags: foursquare, Google, google earth, Google Maps, location services, yelp

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