href="http://api.tweetmeme.com/share?url=http://mashable.com/2010/02/05/dec-comscore-video-data/&service=bit.ly">Online video viewing is more ubiquitous than ever. According to
href="http://www.comscore.com/Press_Events/Press_Releases/2010/2/U.S._Online_Video_Market_Continues_Ascent_as_Americans_Watch_33_Billion_Videos_in_December?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+comscore+(comScore+Networks)" target="_blank">comScore, in the month of December 178 million people watched 33.2 billion videos, with the average viewer watching 187 videos per month in the U.S.
The astronomical numbers for December mean that viewers tuned into two billion more videos than in
href="http://mashable.com/2010/01/05/comscore-videos-november/">November, and that, as expected, a majority — nearly 40% — of those videos were
href="http://mashable.com/social-media/youtube">YouTube videos, with Hulu still coming in a very distant second place and accounting for 3% of video views.
What’s most interesting to us is that while these video-viewing numbers are giant, we’re not seeing too much fluctuation as to where online denizens are consuming this video content. Month-to-month Google’s YouTube maintains its commanding lead, while everyone else battles it out for a marginal piece of the video pie.
The month-to-month data clearly points to the fact that watching videos online is a trend that will continue to gain momentum, meaning that we can expect to see a few billion more videos added to next month’s total. The video sites we turn to for content, however, aren’t likely to change, so we can expect YouTube, Hulu and all the rest to continue to grow at the approximately the same rate.
[img credit:
href="http://www.flickr.com/photos/adamjackson/" target="_blank">adamjackson1984]
Reviews:
href="http://www.blippr.com/apps/337063-Hulu" target="_blank">Hulu,
href="http://www.blippr.com/apps/336658-YouTube" target="_blank">YouTube
Tags:
href="http://mashable.com/tag/comscore/">ComScore,
href="http://mashable.com/tag/hulu/">hulu,
href="http://mashable.com/tag/online-video/">ONLINE VIDEO,
href="http://mashable.com/tag/video/">video,
href="http://mashable.com/tag/youtube/">youtube
src=”http://api.tweetmeme.com/imagebutton.gif?url=http://mashable.com/2010/02/05/dec-comscore-video-data/” alt=”" [...]
